COPYWRITING—
FASHION & LUXURY
CHARLOTTE PERHIRIN
— Brand Voice & Positioning
— 10+ years of Luxury Retail expertise
— Ex-LVMH
I’m Charlotte, a freelance copywriter specializing in fashion and luxury, partnering with brands and industry experts to craft distinctive narratives.
After more than a decade managing client experience and operations within leading luxury maisons, I now help brands and industry experts strengthen their voice and sharpen their positioning through strategic, emotionally resonant content.
Based in Barcelona, I work in English, French (my native language), and Spanish.
Luxury can no longer rely on status alone.
Brands that do risk becoming irrelevant.
Today’s clients are informed, selective, and emotionally driven. They want to be seen, heard, and understood.
An authentic and consistent brand voice creates that connection. It builds trust, reinforces identity, and creates communities people want to belong to.
HIGH-END RETAIL HAS CHANGED.
— Website copy
— Brand storytelling
— Newsletters
— Social media copy
— LinkedIn articles & thought leadership
— Editorial articles
— Blogs
— Product descriptions (PDP)
— Brand decks
SERVICES
Portfolio available upon request.